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https://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50243| Título : | Managing the servicescape for the Funeral Home Industry |
| Palabras clave : | Administración y Contabilidad;Servicescape;Physical Environment;Funeral Home |
| Editorial : | Centro de Investigaciones Comerciales e Iniciativas Académicas |
| Descripción : | This paper examines the complex issue of how small traditionally family owned businesses compete with larger, more sophisticated and better financed corporate run competitors. To this end we use as a case study a small service firm from the funeral industry. We explore managerial dilemmas related to making both tactical and strategic decisions about administering the physical environment in order to develop and expand a competitive advantage in an increasingly multifaceted and growing industry. Furthermore, we propose a servicescape framework for managers across the funeral service industry to consider before investing limited business resources. |
| URI : | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50243 |
| Otros identificadores : | http://www.redalyc.org/articulo.oa?id=63111103 |
| Aparece en las colecciones: | Facultad de Administración de Empresas (AACSB Accredited) - EGAE - Cosecha |
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